Supra Sneakers - History of Supra Footwear

Published: 26th February 2010
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The trendiest sneakers in the sneaker industry at the moment are Supra Sneakers. Supra Footwear launched in 2005 when Angel Cabada decided to expanded his interest in making cool, fashionable gear to include sneakers.

Angel Cabada grew up in Orange, County, California where he fell in love with skateboarding. He tried working regular jobs, but nothing lasted very long. So he decided to break the mold and make clothes with some friends.

His first brand was TSA. TSA lasted about 10 years before Angel split up with his partner. He learned a lot about the business through his experience with TSA. In 2002, he started KR3W which is still going strong under the umbrella company One Distribution. One Distribution covers both KR3W and Supra Footwear. The original plan was to make KR3W Footwear, but Angel realized this would be a conflict of interest for people he worked with so he made a whole new company which he named Supra Footwear. The name Supra is Latin for "above and beyond". Angel wanted to do something to complement his clothing line, and he thought the shoes out there were too chunky.

His first Men's Supra Sneakers were the Skytops. When Angel first made the Skytop, a lot of people made fun of him. But it sold so fast it's clear who had the last laugh. The Skytop is still very popular and you can buy it right here at the SoHo Sneaker Shop

Angel doesn't pay anyone to wear Supra Sneakers. He gives free samples to his friends and they wear them because they like them. Among those who wear Supra are Steve Aoki, Chad Muska, and Samantha Ronson who wears Women's Supra Sneakers. One reason for their popularity is that people respond to the genuineness of the brand. Real skaters wear them because real skaters like them. When Angel made the Gold 14k Edition with Chad Muska, the consumer interest was as high as interest generally associated with Nike. The 413 Silver Edition sold out in thirty minutes. Supra's NS line was released in fashion driven trade shows instead of skate shops. Everything was black and white to begin with.

A crowning moment for Supra was when Little Wayne and Jay Z wore Skytops at the BET awards. The Supra Sneaker line is a great sneaker that not only looks awesome, but is a genuine skate shoe.

Nick is the editor of SoHo Sneaker Shop and writes about sneaker fashion often discussing the trends with mens sneakers including Supra sneakers.

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